This campaign positions Wet Ones as a brand consumers love, not just a brand they need. This idea builds off Wet Ones equity as the #1 hand hygiene brand that you want to reach for every day—not just because you know you can count on us, but because we make clean hands an easy, delightful experience anytime, anywhere.
Photographer: Sarah Rocco / Claudia Schultz
DP: Ian Moran / Sabrina Marx
Art Director: Danielle Gosda
Copywriter: Connor Addario / Layne Crawford
